Paid Search — Form of on-line advertising that allows individuals (advertisers) to pay for positioning in search results, only paying when their “sponsored ad” is clicked by the user.
Setting up and managing strategy for Pay-Per-Click services (PPC) is a great way to get immediate results and top rankings in the search engines. While each campaign strategy we create is custom-made for optimum results, we provide geo-targeted results, which help reduce costs and increase conversions. Key Phrase Research We research phrases to determine the most-searched and best long-tail keyword strategy. This research will determine with what terms your audience is using to perform their searches and how much placing ads for these terms will cost per click. In determining this, we focus on phrases that generate qualified traffic at the best possible price. Paid Search Account Setup Getting started in paid search can be confusing for many companies. With our Paid Search Service you don’t have to worry any more. We make sure your accounts are setup with the proper architecture to perform with your particular marketing strategy. Regardless of the engine – Google Ad Words, Yahoo! Search Marketing, MSN, SuperPages or others – we correctly set-up accounts to ensure each is optimized and scalable to meet growing needs.
Paid Search Account Management Paid Search campaigns need continual adjustment and optimization. A perfect setup is just the foundation. Reassessment and adjustments of bids, budgets, targeting scenarios, copy, and phrases are key components in keeping your Paid Search efforts running smoothly. When we manage your account we make sure that you know what is going on and why. From bid management tools to constant personal review and testing we use a variety of means to make you the most competitive and effective in this space.